This course on Sales by Channel Tactics provides a practical foundation for selling beverage portfolios across both On-Premise and Off-Premise customer channels, helping sales professionals understand how buyers think, operate, and succeed in each environment. Learners will gain channel-specific insights into consumer behavior, operator tactics, merchandising, menu strategy, and category management, supported by real-world examples and ready-to-use checklists. By the end of the course, participants will be better equipped to tailor their sales approach, speak the language of each channel, and drive stronger customer partnerships and sales performance